Each of us has our own challenges, goals and reasons to ride. At Giant, their purpose is to help you unleash your full potential no matter the chosen path. They do this with their products, their people and the stories they share. Come feel what it’s like to be limitless. Come ride with Giant.
Giant is the world’s leading brand of high-quality bicycles and cycling gear. Part of the Giant Group, which was founded in 1972, the brand combines craftsmanship, technology and innovative design.
Giant has long been one of cycling’s main catalysts for change. They introduced lighter, stronger aluminum frames at a time when the industry standard was steel. They were first to make carbon fiber bikes widely available to the world. Giant defined the look and feel of modern road racing bikes with their Compact Road technology and revolutionized off-road performance bikes with Maestro Suspension.
Today, this spirit of innovation is stronger than ever. Their collection of gear and apparel, developed and tested by some of the top teams and athletes in pro racing, continues to expand. And their industry-leading E-bikes are redefining what’s possible for cyclists of all abilities.