From Cruiser bikes, E-bikes, kid bikes, and more, Electra Fashion bikes are unique in every detail with playful and one-of-a-kind models. Designed to turn heads everywhere you go, Electra is inspired by the artistry of our culture. In fact, many of the Fashion Cruisers are now collectibles. Featuring classic, two-tone paint jobs to hand-painted pinstriping, Electra is most famous for its Townie bike that’s revolutionized the industry. Built for comfort and control, Electra Bike's patented Flat Foot Technology has made the Townie the best-selling bike in America. Electra cruisers showcase iconic Straight 8 and Rat Fink featured hydroformed frames with triple crown forks and beefy tires, guaranteeing to reveal some serious attitude. Designed to let your personality shine, you’ll be able to custom design the look that most fits you.