When Specialized started developing their first electric bike, they knew it had to incorporate everything they'd learned since 1974. It had to ride and feel like a great bike first—something they'd really love to ride themselves. They wanted you to feel like you were on a "regular" bike, but somehow, you’d grown superhero legs. This core mission still hasn’t changed. It’s now, and forever will be, their promise for every Turbo: It’s You, Only Faster.